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Hundreds of people line up for free ice cream outside the grand opening celebration of a Cold Stone Creamery franchise off of Times Square in New York on Wednesday, March 27, 2024. Cold Stone Creamery is owned by Arizona-based Kahala Brands who also controls Blimpie, Tasti-D-Lite, Planet Smoothie, Pinkberry and numerous other brands. ( Â Richard B. Levine) Photo via Newscom (KEYSTONE/NEWSCOM/Richard B. Levine)