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epa01944722 (FILE) A file photograph dated 9 November 2009 shows a shop selling African masks on the popular tourist route of the Midlands Meander, Kwa-Zulu Natal. South African tourism operators are seeing marketing gold in the Soccer World Cup, a chance to sell the country as a destination to foreign travellers long after the games are over. Gateway Tours and Safaris, which saw 70% of its reservations cancelled for 2009, said the tournament represented a marketing opportunity that could help the industry recover from a dismal year with bookings hit by the global economic crisis. The draw for the FIFA World Cup 2010 takes place in Cape Town on 04 December 2009. EPA/KIM LUDBROOK