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FOR USE WITH FEATURE PACKAGE FOR SUNDAY NOV. 23--Actor Edward James Olmos greets actress Maria Conchita Alonzo at the first Los Angeles International Latino Film Festival, Oct. 8, 1997, in Universal City, Calif. "Latinos in Hollywood have been here forever, but have never really been able to cross into making American films of Latin themes marketable or profitable," says Olmos. (AP Photo/Mark J. Terrill)