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FILE - In this April 12, 2012 file photo, singer Madonna arrives at Macy's Herald Square to launch her new fragrance "Truth or Dare By Madonna" in New York. The most successful celebrities to splash their name across a fragrance bottle speak typically to a niche audience, often one that's an older or younger consumer. Two of the best-sellers right now? Justin Bieber's women's perfume Someday in the prestige market and White Diamonds, the scent launched 20 years ago by the late Elizabeth Taylor, in the mass market. (AP Photo/Evan Agostini, file)