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FILE - In this Sept. 6, 2018 file photo, people walk by a Nike advertisement featuring Colin Kaepernick in New York. In his "Just Do It" spot for Nike that marked the campaign's 30th anniversary in September, the sidelined-by-kneeling NFL quarterback somberly challenged viewers to "believe in something, even if it means sacrificing everything." Some responded with anger, cutting or burning Nike gear and calling for boycotts. (AP Photo/Mark Lennihan, File)