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A view looking south-east across the Keele Service Area towards Structure 348 on the Birmingham to Preston Motorway (M6). Keele Services was designed by architect Terence Verity and was opened in 1963 by Motorway Services Limited (Fortes). M6 Motorway, Keele Service Area, Keele, Newcastle-under-Lyme, Staffordshire, 02/10/1963. Creator: John Laing plc. (KEYSTONE/HERITAGE IMAGES/HISTORIC ENGLAND)