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Jay-Z reigned over the New York rap scene throughout the late '90s and early 2000s and steadily built up the Roc-a-Fella Records dynasty in the process (photo dated 2003). The Brooklyn rapper made his splash debut in 1996 with 'Reasonable Doubt' and cranked out several hit albums throughout the decade and into the next. Jay-Z became so successful that Roc-a-Fella became a marketable brand itself, spawning a lucrative clothing line (Roca Wear) as well as a deep roster of talented rappers and producers. (KEYSTONE/CAMERA PRESS/Liam Duke) === , SPECIAL FEES ===