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In this photo taken Feb. 14, 2010, U.S. actress and socialite Paris Hilton watch a carnival parade at the Sambadrome, in Rio de Janeiro. A sultry beer ad featuring the socialite has been pulled after consumer complaints and a watchdog agency's investigation.The television and Internet ad featured Hilton in a short black dress preening and rubbing a can of Devassa beer on herself, all to the delight of onlookers watching through her window. (AP Photo/Renzo Gostoli)