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I06-19990928-ROME, ITALY: Italian textile industrialist Luciano Benetton (L) and photographer Oliviero Toscani pose in front of a huge advertising placard on Tuesday, 28 September 1999 during the press preview of the exhibition "Oliviero Toscani al muro - L' arte visiva della comunicazione pubblicitaria United Colors of Benetton", meaning "Oliviero Toscani on the wall (but with an Italian play-on-words also Oliviero Toscani to the wall) - The visual Art in the advertising communication of United Colors of Benetton". The exhibition will be inaugurated later today at the Museum of popular Arts and traditions in Rome. Benetton has often in the past been critizised in various countries for its controversal advertising campaigns. EPA PHOTO ANSA/DANILO SCHIAVELLA