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epa07131702 Apple CEO Tim Cook (R) and US singer Lana Del Rey (C) look at a new iPad Pro during an Apple hands-on event in One Hanson Place following a presentation at the Howard Gilman Opera House at the Brooklyn Academy of Music in Brooklyn, New York, USA, 30 October 2018. The event follows soon after a major Apple iPhone product launch in September 2018. EPA/JUSTIN LANE