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File-This Oct. 16, 2014, file photo shows Apple CEO Tim Cook introducing the new Apple iPad Air 2 during an event at Apple headquarters in Cupertino, Calif. People tend to hold onto tablets longer than smartphones, so take time to weigh your options. A major consideration is what phone you or your gift recipient already has. Although it's possible for Android owners to have Apple's iPads, for instance, there are advantages to sticking within the same system. You often can buy apps just once and share them across both devices, and you don't need to learn two different systems. (AP Photo/Marcio Jose Sanchez, File)