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FILE- In this July 17, 2017, file photo the Netflix logo is displayed on an iPhone in Philadelphia. Netflix lifted the usually tightly sealed lid on its viewership numbers in a recent tweet that disclosed 45 million subscriber accounts had watched the thriller, âÄœBird Box,âĝ during its first seven days on the service. That made the film the biggest first-week success of any movie made so far for NetflixâÄ™s 12-year-old streaming service. (AP Photo/Matt Rourke, File)