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A Marlboro advertisement stands above Sunset Strip, shown Sept. 28, 1995 in West Hollywood, Calif. A billboard parody of the Marlboro man smoking a limp cigarette on Sunset Boulevard replaced the pro-smoking Marlboro Man, Friday, April 23, 1999. The billboard which shows a man in a denim jacket and a cowboy hat with a limp cigarette in his mouth is one of 366 tobacco billboards across the state being replaced with new anti-tobacco advertising by the California Department of Health Services. (KEYSTONE/AP Photo/Los Angeles Times/Paul Morse)