Data Privacy Statement
We, KEYSTONE-SDA-ATS AG, Wankdorfallee 5, 3014 Bern, Switzerland, are serious about data privacy and in this Statement, we inform you of the collection, storage and any use of personal data on our website. KEYSTONE-SDA-ATS AG (hereinafter “KEYSTONE-SDA-ATS”) is the Controller as defined by the data protection laws and processes your data. This Statement applies to all services and features offered and operated by us in connection to our website www.keystone-sda.ch. It applies mutatis mutandis to mobile devices and services and offers adapted to other platforms.
Automatically transmitted usage data
While using our website, your Internet browser for technical reasons automatically transmits specific usage data or server log files to us. This information includes, among others:
- Date and time of access
- URL (address) of the referring website
- Requested file
- Volume of data sent
- Host name of the requesting computer (IP address)
- Browser type and version
- Operating system
This information is stored exclusively by us for the technical administration of our website, in order to defend ourselves against unlawful actions relating to our website, and in part also for statistical evaluation purposes. We reserve the right to subsequently check these protocol data if there is specific evidence to legitimately suspect the unlawful use of the website.
Data collected and processed based on information provided by you
General request for contact
With our newsletter we aim to inform you of offers, services and projects. We only send newsletters and e-mails containing advertising information with the consent of the recipient. To subscribe to the newsletter, you need to provide your first name, last name and e-mail address. To verify your e-mail address, you are then sent a confirmation e-mail with a link that has to be clicked (double opt-in procedure). The registration or confirmation date and time are recorded by the IP address for verification purposes.
For our newsletters, we use MailChimp, a newsletter tool provided by The Rocket Science Group, LLC (675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA; “MailChimp”). The data are stored on servers in the US. MailChimp is certified in accordance with the EU-US Privacy Shield agreement on data protection.
MailChimp offers options for the statistical analysis of usage data. These include, among others, confirmation that an e-mail has reached the recipient or was rejected by the server, and information on the links that were clicked. To this end, MailChimp uses what is known as a tracking pixel that is activated by the MailChimp server when the newsletter is opened. To enable the technical improvement of the service, technical information (e.g. IP address, browser type and version, time and date of the request) is collected. Users who do not wish their data to be processed by MailChimp should not subscribe to the newsletter.
The information generated by the cookie about your use of this website is transmitted to and stored on a Google server in the US. We use Google Analytics with the added code “_anonymizeIp()”, which means that the IP addresses transmitted to Google are only processed in truncated form, which makes it impossible to identify any persons (IP masking). Google will use this information to evaluate your use of the website, compile reports on website activities for our website and provide other services related to the use of the website and the Internet. Google may also forward this information to third parties to the extent required by law or to process these data on behalf of Google. Google will never associate your IP address with any other data held by Google.
You may prevent the installation of cookies for Google Analytics by adjusting the settings for your browser software. Please note, however, that if you do this you may not be able to use the full functionality of our website. You can at any time refuse the collection and storage of data for Google Analytics with future effect by installing a browser plug-in provided by Google (https://tools.google.com/dlpage/gaoptout?hl=de). Please note that you will have to repeat this refusal if you should remove the cookies from your browser or access our website from another browser. More information on Google Analytics can be found at: http://www.google.com/intl/de/analytics/learn/privacy.html.
Google Tag Manager
Google AdWords and Remarketing
This website uses Google AdWords, an analysis service offered by Google, as well as conversion tracking in the context of Google AdWords. When you click on an advertisement placed by Google, Google AdWords saves a cookie for conversion tracking on your computer’s hard disk (known as a conversion cookie). These cookies expire after 30 days and cannot be used to identify any persons. If you visit certain pages on our website, Google and we will know that you clicked on the advertisement and were referred to this page. The information collected with the help of conversion cookies is used to prepare statistics for AdWords customers who use conversion tracking. These statistics tell us the total number of users who clicked on Google’s advertisement and called up a page containing a conversion tracking tag. We do not, however, receive any personal information that can be used to identify users. We cannot assign the data collected to specific users.
In addition to conversion tracking, we also use the functions
- Target groups with shared interests
- User-defined target groups with shared interests
- Target groups interested in buying
- Similar target groups
- Demographic and geographical orientation.
Use of YouTube plug-ins
We offer YouTube videos on some of our websites. These plug-ins are operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plug-in, a connection is established to YouTube’s servers and YouTube is notified of the pages you are visiting. If you are logged in to your YouTube account at the same time, YouTube can assign your surfing behaviour to your personal account. You can prevent this by logging out of your YouTube account before visiting our website.
If you have disabled the saving of cookies for the Google Ad program, you do not have to be concerned about such cookies when you watch YouTube videos. However, YouTube also files non-personal usage information in other cookies. If you wish to prevent this, you have to disable cookies in your browser.
More information on data protection/data privacy can be found in YouTube’s data privacy statement at: https://www.google.de/intl/de/policies/privacy/.
Links to other websites
You have the right to ask us free of charge for information about your personal data stored with us at any time and to have these data rectified, blocked or erased. To this end, please contact us by post or e-mail:
05.06.2018 | Version 1.0